{"id":12200,"date":"2023-11-13T10:54:30","date_gmt":"2023-11-13T09:54:30","guid":{"rendered":"https:\/\/ellipse.cz\/?p=12200"},"modified":"2024-01-02T12:45:50","modified_gmt":"2024-01-02T11:45:50","slug":"jak-na-firemni-darky-deset-rad-od-ellipse","status":"publish","type":"post","link":"https:\/\/ellipse.cz\/en\/jak-na-firemni-darky-deset-rad-od-ellipse\/","title":{"rendered":"Jak na firemn\u00ed d\u00e1rky? Deset rad od ELLIPSE."},"content":{"rendered":"\n

Vyj\u00e1d\u0159en\u00ed d\u00edk\u016f a obdarov\u00e1v\u00e1n\u00ed nepat\u0159\u00ed jen do osobn\u00edho \u017eivota. D\u00e1rk\u016fm se patrn\u011b nevyhnete ani v profesn\u00ed rovin\u011b. Jak nejl\u00e9pe pod\u011bkovat zam\u011bstnanc\u016fm za skv\u011ble odvedenou pr\u00e1ci v pr\u016fb\u011bhu cel\u00e9ho roku? Jak projevit vd\u011b\u010dnost obchodn\u00edm partner\u016fm a dodavatel\u016fm? P\u0159ece vhodn\u011b zvolen\u00fdm d\u00e1rkem, do n\u011bho\u017e vtisknete kus va\u0161\u00ed zna\u010dky. Vody firemn\u00edch d\u00e1rk\u016f jsou v\u0161ak hlubok\u00e9 a zr\u00e1dn\u00e9. Jak se neutopit v jejich obrovsk\u00e9 nab\u00eddce a z\u016fstat p\u0159itom sv\u00ed?<\/strong><\/p>\n\n\n\n

Merch jako firemn\u00ed d\u00e1rek<\/h2>\n\n\n\n

V\u00edno, \u010dokol\u00e1dov\u00e9 pralinky, d\u00e1rkov\u00fd poukaz. Tyto pat\u0159\u00ed k t\u011bm nejb\u011b\u017en\u011bj\u0161\u00edm. V\u011bt\u0161inou darujeme n\u011bco, co lze jakkoli zkonzumovat. Nen\u00ed lep\u0161\u00ed vymyslet origin\u00e1ln\u00ed firemn\u00ed d\u00e1rek, kter\u00fd z\u016fstane (spolu s va\u0161\u00edm brandem) n\u011bjakou dobu na o\u010d\u00edch? U\u017e mnoho let se v\u011bnujeme textiln\u00edmu merchandisingu, ale dob\u0159e rozum\u00edme i firemn\u00edm d\u00e1rk\u016fm a reklamn\u00edm p\u0159edm\u011bt\u016fm. Textil nebo 3D \u2013 princip je v\u017edy podobn\u00fd. Naslouch\u00e1me p\u0159\u00edb\u011bh\u016fm na\u0161ich z\u00e1kazn\u00edk\u016f, p\u0159ich\u00e1z\u00edme s origin\u00e1ln\u00edmi n\u00e1pady a d\u016fmysln\u011b propojujeme zna\u010dku s vyroben\u00fdm merchem.<\/strong> <\/p>\n\n\n\n

P\u0159in\u00e1\u0161\u00edme deset rad, jak p\u0159em\u00fd\u0161let nad firemn\u00edmi d\u00e1rky a jak je vyb\u00edrat.<\/p>\n\n\n\n

1. Personalizujte<\/h2>\n\n\n\n

Nejprve se zamyslete, koho chcete obdarovat. Zn\u00e1te c\u00edlovou skupinu? V\u00edte, co maj\u00ed r\u00e1di? Sesb\u00edrejte o nich maximum informac\u00ed a spole\u010dn\u011b d\u00e1me hlavy dohromady. V\u011b\u0159te, \u017ee ka\u017ed\u00fd ocen\u00ed, kdy\u017e v\u00fdb\u011bru firemn\u00edho d\u00e1rku v\u011bnujete p\u00e9\u010di.<\/strong> Ta jde spolu s kreativitou poznat na prvn\u00ed pohled. Pokud to jde, zvolte personalizovan\u00e9 d\u00e1rky, obzvl\u00e1\u0161\u0165 na V\u00e1noce, narozeniny nebo jin\u00e9 speci\u00e1ln\u00ed p\u0159\u00edle\u017eitosti.<\/p>\n\n\n\n

Tip:<\/strong> Kdy\u017e nem\u016f\u017eete personalizovat d\u00e1rek, doporu\u010dujeme aspo\u0148 osobn\u00ed vzkazy a visa\u010dky se jm\u00e9nem.<\/p>\n\n\n\n

2. Hledejte t\u00e9ma<\/h2>\n\n\n\n

I jednoduch\u00fd mal\u00fd d\u00e1rek m\u016f\u017ee tematicky zapadnout do firemn\u00ed kultury. M\u016f\u017ee kr\u00e1sn\u011b reflektovat brand, n\u011bjakou v\u00fdznamnou ud\u00e1lost uvnit\u0159 firmy, nebo specifick\u00e9 obdob\u00ed roku. Nad d\u00e1rky je pot\u0159eba p\u0159em\u00fd\u0161let v souvislostech. Ideov\u00e1 linka dod\u00e1 merchi \u0161\u0165\u00e1vu.<\/strong><\/p>\n\n\n\n

3. Kvalita a\u017e na prvn\u00edm m\u00edst\u011b<\/h2>\n\n\n\n

Ned\u011blejte kompromisy. Mysl\u00edte, \u017ee ty nejlevn\u011bj\u0161\u00ed d\u00e1rky n\u011bkoho pot\u011b\u0161\u00ed? Takov\u00fd merch nepln\u00ed sv\u016fj c\u00edl. Kon\u010d\u00ed v lep\u0161\u00edm p\u0159\u00edpad\u011b na dn\u011b sk\u0159\u00edn\u011b, v tom hor\u0161\u00edm zapln\u00ed popelnice. My rad\u00edme: Levn\u00e9 d\u00e1rky nebrat.<\/strong> Rad\u011bji vymyslete n\u011bco mal\u00e9ho ve \u0161pi\u010dkov\u00e9 kvalit\u011b, ne\u017e pomp\u00e9zn\u00ed dary pochybn\u00e9ho p\u016fvodu a pokulh\u00e1vaj\u00edc\u00ed jakosti.<\/p>\n\n\n\n

4. Zabalte to jinak<\/h2>\n\n\n\n

Vzpom\u00edn\u00e1te na na\u0161e t\u00e9ma? Co kdybyste jej prom\u00edtli i do balen\u00ed? Zaj\u00edmav\u00fdm obalem m\u016f\u017eete v\u00fdrazn\u011b povzn\u00e9st (nejen) estetickou hodnotu d\u00e1rku. Kdy\u017e to odfl\u00e1knete, cel\u00e9 kouzlo darov\u00e1n\u00ed je pry\u010d. Mo\u017enosti balen\u00ed jsou v dne\u0161n\u00ed dob\u011b t\u00e9m\u011b\u0159 nekone\u010dn\u00e9, pro\u010d toho nevyu\u017e\u00edt?<\/strong> Mal\u00fd d\u00e1re\u010dek ve vkusn\u00e9m a origin\u00e1ln\u00edm balen\u00ed s personalizovanou visa\u010dkou ud\u011bl\u00e1 kolikr\u00e1t v\u011bt\u0161\u00ed slu\u017ebu ne\u017e ob\u0159\u00ed d\u00e1rek.<\/p>\n\n\n\n

5. Dr\u017ete se hodnot, va\u0161ich i jejich<\/h2>\n\n\n\n

Myslete na to, \u017ee firemn\u00ed d\u00e1rek reprezentuje va\u0161i zna\u010dku. Odr\u00e1\u017e\u00ed firemn\u00ed hodnoty<\/strong>, \u017e\u00e1dn\u00e1 va\u0161e marketingov\u00e1 komunikace by s t\u00edmto nem\u011bla b\u00fdt v rozporu. Jste drav\u00fd startup a c\u00edl\u00edte na mlad\u00e9? Jak\u00e9 sd\u00edl\u00ed tato c\u00edlov\u00e1 skupina hodnoty? Hezky si je sepi\u0161te a ujist\u011bte se, \u017ee d\u00e1rek bude tyto hodnoty podtrhovat. Pokud nap\u0159\u00edklad hl\u00e1s\u00e1te t\u00e9ma udr\u017eitelnosti, vyb\u00edrejte lok\u00e1ln\u00ed produkci a ekologick\u00e9 materi\u00e1ly.<\/p>\n\n\n\n

6. Brand: uk\u00e1zat nebo schovat?<\/h2>\n\n\n\n

Merch je bezpochyby o va\u0161\u00ed zna\u010dce. Pokud v\u0161ak \u0159e\u0161\u00edte firemn\u00ed d\u00e1rky, mus\u00edte naj\u00edt vhodnou m\u00edru obrandov\u00e1n\u00ed tak, aby je obdarovan\u00ed cht\u011bli dobrovoln\u011b pou\u017e\u00edvat.<\/strong> M\u00e1te c\u00edlovku, kter\u00e1 vzala va\u0161i zna\u010dku za svou? V tom p\u0159\u00edpad\u011b se nebojte v\u00fdrazn\u00e9ho designu. Takto to b\u00fdv\u00e1 \u010dasto u sportovn\u00edch zna\u010dek, nebo mlad\u00fdch startup\u016f. Jin\u00e9 firmy by m\u011bly vsadit sp\u00ed\u0161 na decentn\u00ed grafiku s men\u0161\u00edm vyobrazen\u00edm loga.<\/p>\n\n\n\n

7. \u017d\u00e1dn\u00e9 le\u017e\u00e1ky<\/h2>\n\n\n\n

N\u011bkter\u00e9 d\u00e1rky jsou sice hezk\u00e9 pro oko, ale nikdo je re\u00e1ln\u011b nevyu\u017eije. A to nechcete. Vy p\u0159ece tou\u017e\u00edte po tom, aby je obdarovan\u00ed nosili a pou\u017e\u00edvali.<\/strong> Zva\u017eujte to, kdy\u017e se zam\u00fd\u0161l\u00edte nad v\u00fdb\u011brem. Ptejte se. Cht\u011bli byste takov\u00fd d\u00e1rek sami dostat? A co va\u0161i zn\u00e1m\u00ed?<\/p>\n\n\n\n

8. Zapome\u0148te na nudu<\/h2>\n\n\n\n

S firemn\u00edmi d\u00e1rky se m\u016f\u017eete opravdu bl\u00fdsknout, kdy\u017e se toho nebudete b\u00e1t. Ptejte se na novinky a trendy, vyb\u00edrejte n\u00e1padit\u00e9 produkty. <\/strong>Pr\u00e1v\u011b tyto vyvolaj\u00ed k\u00fd\u017een\u00fd \u201ewow\u201c efekt a emoce u obdarovan\u00fdch. Co t\u0159eba p\u00edskac\u00ed tri\u010dko, batoh z prateln\u00e9ho pap\u00edru nebo de\u0161tn\u00edk, co m\u011bn\u00ed barvu, kdy\u017e zmokne?<\/p>\n\n\n\n

9. Ho\u0159\u00ed, neho\u0159\u00ed?<\/h2>\n\n\n\n

Kolik m\u00e1te na zaji\u0161t\u011bn\u00ed firemn\u00edch d\u00e1rk\u016f \u010dasu? Podle toho vybereme bu\u010f ze skladov\u00fdch polo\u017eek, kter\u00e9 um\u00edme dobrandovat a vyladit spolu s balen\u00edm k dokonalosti, nebo vyrob\u00edme d\u00e1rky na m\u00edru.<\/strong><\/p>\n\n\n\n

10. Budget na firemn\u00ed d\u00e1rky<\/h2>\n\n\n\n

Budget hraje v\u017edycky jednu z hlavn\u00edch rol\u00ed. Nezapome\u0148te, \u017ee do ceny mus\u00edte zapo\u010d\u00edtat i balen\u00ed a p\u0159epravu. P\u0159izp\u016fsobte sv\u016fj rozpo\u010det tak, abyste rad\u011bji pot\u011b\u0161ili m\u00e9n\u011b lid\u00ed hodnotn\u00fdm d\u00e1rkem<\/strong>, ne\u017e abyste vybrali lacin\u00fd merch pro \u0161ir\u0161\u00ed publikum.<\/p>\n\n\n\n

Kone\u010dn\u011b firemn\u00ed d\u00e1rky pro lidi<\/h2>\n\n\n\n

Jsme na konci na\u0161eho v\u00fd\u010dtu. Reklamn\u00ed p\u0159edm\u011bty a textiln\u00ed merch n\u00e1s bav\u00ed a um\u00edme mu vdechnout ducha. Chceme, aby kone\u010dn\u011b firemn\u00ed d\u00e1rky d\u00e1valy smysl, aby se dostavila radost, aby d\u00e1rek neskon\u010dil na dn\u011b sk\u0159\u00edn\u011b nebo v ko\u0161i.<\/p>\n\n\n\n

Sh\u00e1n\u00edte origin\u00e1ln\u00ed firemn\u00ed d\u00e1rky a nev\u00edte si rady? Sv\u011b\u0159te se do na\u0161ich rukou: m\u00e1me zku\u0161enosti i s budgetov\u00e1n\u00edm a \u010dasov\u00fdm pl\u00e1nov\u00e1n\u00edm, proto se na to spolu m\u016f\u017eeme pod\u00edvat komplexn\u011b.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Vyj\u00e1d\u0159en\u00ed d\u00edk\u016f a obdarov\u00e1v\u00e1n\u00ed nepat\u0159\u00ed jen do osobn\u00edho \u017eivota. D\u00e1rk\u016fm se patrn\u011b nevyhnete ani v profesn\u00ed rovin\u011b. Jak nejl\u00e9pe pod\u011bkovat zam\u011bstnanc\u016fm za skv\u011ble odvedenou pr\u00e1ci v pr\u016fb\u011bhu cel\u00e9ho roku? Jak projevit vd\u011b\u010dnost obchodn\u00edm partner\u016fm a dodavatel\u016fm? P\u0159ece vhodn\u011b zvolen\u00fdm d\u00e1rkem, do n\u011bho\u017e vtisknete kus va\u0161\u00ed zna\u010dky. Vody firemn\u00edch d\u00e1rk\u016f jsou v\u0161ak hlubok\u00e9 a zr\u00e1dn\u00e9. Jak… Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":12206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"post_category":[360],"class_list":["post-12200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs","post_category-tema"],"acf":[],"yoast_head":"\nJak na firemn\u00ed d\u00e1rky? Deset rad od ELLIPSE. — Ellipse<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak na firemn\u00ed d\u00e1rky? Deset rad od ELLIPSE. — Ellipse\" \/>\n<meta property=\"og:description\" content=\"Vyj\u00e1d\u0159en\u00ed d\u00edk\u016f a obdarov\u00e1v\u00e1n\u00ed nepat\u0159\u00ed jen do osobn\u00edho \u017eivota. D\u00e1rk\u016fm se patrn\u011b nevyhnete ani v profesn\u00ed rovin\u011b. Jak nejl\u00e9pe pod\u011bkovat zam\u011bstnanc\u016fm za skv\u011ble odvedenou pr\u00e1ci v pr\u016fb\u011bhu cel\u00e9ho roku? Jak projevit vd\u011b\u010dnost obchodn\u00edm partner\u016fm a dodavatel\u016fm? P\u0159ece vhodn\u011b zvolen\u00fdm d\u00e1rkem, do n\u011bho\u017e vtisknete kus va\u0161\u00ed zna\u010dky. Vody firemn\u00edch d\u00e1rk\u016f jsou v\u0161ak hlubok\u00e9 a zr\u00e1dn\u00e9. Jak... 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