{"id":12224,"date":"2024-01-02T12:44:59","date_gmt":"2024-01-02T11:44:59","guid":{"rendered":"https:\/\/ellipse.cz\/?p=12224"},"modified":"2024-05-14T17:53:12","modified_gmt":"2024-05-14T15:53:12","slug":"odevni-merchandising","status":"publish","type":"post","link":"https:\/\/ellipse.cz\/en\/odevni-merchandising\/","title":{"rendered":"Jak promy\u0161len\u00fd od\u011bvn\u00ed merchandising pom\u00e1h\u00e1 budovat brand"},"content":{"rendered":"\n

I zn\u00e1m\u00e9 zna\u010dky se siln\u00fdm marketingov\u00fdm z\u00e1zem\u00edm v zahrani\u010d\u00ed n\u011bkdy pot\u0159ebuj\u00ed pomoct s merchandisingem na lok\u00e1ln\u00edm trhu.<\/strong> To byl p\u0159\u00edpad spole\u010dnosti Husqvarna Construction, kter\u00e1 profesion\u00e1l\u016fm v oboru stavebnictv\u00ed poskytuje v\u0161echny typy stavebn\u00edch v\u00fdrobk\u016f, stroj\u016f a diamantov\u00fdch n\u00e1stroj\u016f. Z\u00e1stupci \u010desk\u00e9 pobo\u010dky si n\u00e1s vyhl\u00e9dli sami, zaujal je toti\u017e zp\u016fsob, jak\u00fdm d\u011bl\u00e1me merch<\/a>. Rozhodli se, \u017ee si reklamn\u00ed textil budou \u0159e\u0161it po vlastn\u00ed ose, \u017ee nevyu\u017eij\u00ed nab\u00eddky \u0161v\u00e9dsk\u00e9 matky.<\/p>\n\n\n\n

V\u00fdvoj cel\u00e9 kolekce<\/h2>\n\n\n\n

Klient p\u0159i\u0161el s pom\u011brn\u011b konkr\u00e9tn\u00ed p\u0159edstavou od\u011bvn\u00edho merchandisingu a dopl\u0148k\u016f pro mu\u017ee. Vlo\u017eil do n\u00e1s plnou d\u016fv\u011bru, \u017ee se postar\u00e1me o v\u00fdvoj a v\u00fdrobu ucel\u00e9 kolekce p\u00e1nsk\u00e9ho pracovn\u011b-volno\u010dasov\u00e9ho oble\u010den\u00ed pro obchodn\u00ed z\u00e1stupce zna\u010dky Husqvarna Construction.<\/strong> Spole\u010dn\u011b jsme proch\u00e1zeli komplexn\u00edm procesem tvorby designu, v\u00fdvoje setu, vzorkov\u00e1n\u00ed a v\u00fdroby.<\/p>\n\n\n\n

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Zam\u011b\u0159eno na kvalitu<\/h2>\n\n\n\n

P\u00e1nsk\u00e9 work-casual kolekce m\u00edvaj\u00ed p\u00e1r v\u011bc\u00ed spole\u010dn\u00fdch. Mu\u017ei obecn\u011b preferuj\u00ed jednoduch\u00fd \u010dist\u00fd design v tmav\u0161\u00edch barv\u00e1ch, kladou d\u016fraz na kvalitu a funk\u010dnost.<\/p>\n\n\n\n

Merch Husqvarna m\u011bl splnit tyto po\u017eadavky<\/p>\n\n\n\n

– prvot\u0159\u00eddn\u00ed kvalita,<\/p>\n\n\n\n

– minimalistick\u00fd design,<\/p>\n\n\n\n

– praktick\u00e9 a pohodln\u00e9 st\u0159ihy a materi\u00e1ly,<\/p>\n\n\n\n

– korpor\u00e1tn\u00ed barevnost (\u010dern\u00e1 a oran\u017eov\u00e1),<\/p>\n\n\n\n

– n\u00e1klad v \u0159\u00e1du des\u00edtek a\u017e stovky kus\u016f.<\/p>\n\n\n\n

Popt\u00e1vku klient zadal jasn\u011b, kreativitu nechal na n\u00e1s. S pln\u00fdm respektem k zad\u00e1n\u00ed se n\u00e1m poda\u0159ilo designov\u011b zakomponovat korpor\u00e1tn\u00ed oran\u017eovou do cel\u00e9 koncepce jinak tmav\u00e9ho oble\u010den\u00ed.<\/strong><\/p>\n\n\n\n

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Pestr\u00e1 produkce<\/h2>\n\n\n\n

Po\u017eadovan\u00e9 po\u010dty kus\u016f n\u00e1s nasm\u011brovaly k r\u016fzn\u00fdm typ\u016fm v\u00fdroby, kter\u00e9 jsme museli nakombinovat tak, aby byl kone\u010dn\u00fd v\u00fdsledek perfektn\u00ed.<\/p>\n\n\n\n

K tvorb\u011b cel\u00e9 kolekce jsme vyu\u017eili osv\u011bd\u010den\u00fd produk\u010dn\u00ed mix:<\/p>\n\n\n\n

– lok\u00e1ln\u00ed v\u00fdrobu v \u010cesk\u00e9 republice,<\/p>\n\n\n\n

– evropsk\u00e9 skladov\u00e9 polo\u017eky, kter\u00e9 jdou v\u00fdborn\u011b dobrandovat,<\/p>\n\n\n\n

– zahrani\u010dn\u00ed v\u00fdrobu v p\u0159\u00edpad\u011b k\u0161iltovky.<\/p>\n\n\n\n

Evropsk\u00e9 skladovky m\u00e1me prax\u00ed vyzkou\u0161en\u00e9 a odeb\u00edr\u00e1me je od prov\u011b\u0159en\u00fdch v\u00fdrobc\u016f. Vybrali jsme top zna\u010dky, kter\u00e9 vynikaj\u00ed vysokou kvalitou. Takto jsme zajistili prvot\u0159\u00eddn\u00ed materi\u00e1ly a odzkou\u0161en\u00e9 st\u0159ihy, je\u017e jsou v oblasti stavebnictv\u00ed obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9. Skladov\u00e9 produkty nejsou \u017e\u00e1dn\u00e9 nudn\u00e9 le\u017e\u00e1ky. Um\u00edme do nich vdechnout klient\u016fv brand. Textil opat\u0159\u00edme stylov\u00fdmi dopl\u0148ky, neot\u0159el\u00fdmi etiketami, kone\u010dn\u00fd v\u00fdsledek tak vypad\u00e1 jako \u201emade to measure\u201c.<\/strong><\/p>\n\n\n\n

D\u016fmysln\u00e1 hra s detaily<\/h2>\n\n\n\n

Abychom tyto rozd\u00edln\u00e9 produkce sladili v jeden logick\u00fd celek, vyu\u017eili jsme mo\u017enosti v\u00fdroby jednot\u00edc\u00edch textiln\u00edch dopl\u0148k\u016f, kter\u00e9 prostupuj\u00ed celou kolekc\u00ed v kontrastn\u00ed oran\u017eov\u00e9 barv\u011b. Tyto na prvn\u00ed pohled nen\u00e1padn\u00e9 detaily maj\u00ed obrovskou schopnost pozvednout jednoduch\u00fd merchandising na vy\u0161\u0161\u00ed \u00farove\u0148. <\/strong>Celou od\u011bvn\u00ed kolekci, kter\u00e1 je p\u0159ev\u00e1\u017en\u011b v praktick\u00e9 \u010dern\u00e9 korpor\u00e1tn\u00ed barv\u011b, dopl\u0148uj\u00ed proveden\u00edm minimalistick\u00e9 a barevn\u011b v\u00fdrazn\u00e9 dopl\u0148ky v podob\u011b etiket, tah\u00e1\u010dk\u016f, tkanic a knofl\u00edk\u016f s vylaserovan\u00fdm logem Husqvarna.<\/p>\n\n\n\n

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Od\u011bvn\u00ed merchandising pro par\u00e1du<\/h2>\n\n\n\n

Kolekce pro Husqvarnu skl\u00edz\u00ed \u00fasp\u011bchy. Podle ohlas\u016f, kter\u00fdch se n\u00e1m dost\u00e1v\u00e1, p\u016fsob\u00ed n\u00e1mi navr\u017een\u00fd textil jako pr\u00e9miov\u00e1 retailov\u00e1 zna\u010dka. V\u0161echno se n\u00e1m toti\u017e poda\u0159ilo sladit k dokonalosti a pln\u00e9 spokojenosti klienta. Na\u0161e spolupr\u00e1ce \u00fasp\u011b\u0161n\u011b pokra\u010duje i nad\u00e1le. D\u011bkujeme za d\u016fv\u011bru.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u016fmysln\u00fd od\u011bvn\u00ed merchandising pos\u00edl\u00ed zna\u010dku i firemn\u00ed kulturu. Jak jej navrhnout a vyrobit, aby splnil v\u0161echna va\u0161e o\u010dek\u00e1v\u00e1n\u00ed?<\/p>\n","protected":false},"author":4,"featured_media":11771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"post_category":[361],"class_list":["post-12224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs","post_category-case-study"],"acf":[],"yoast_head":"\nJak promy\u0161len\u00fd od\u011bvn\u00ed merchandising pom\u00e1h\u00e1 budovat brand — Ellipse<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak promy\u0161len\u00fd od\u011bvn\u00ed merchandising pom\u00e1h\u00e1 budovat brand — Ellipse\" \/>\n<meta property=\"og:description\" content=\"D\u016fmysln\u00fd od\u011bvn\u00ed merchandising pos\u00edl\u00ed zna\u010dku i firemn\u00ed kulturu. 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