{"id":9643,"date":"2022-04-12T23:26:37","date_gmt":"2022-04-12T21:26:37","guid":{"rendered":"https:\/\/ellipse.cz\/?p=9643"},"modified":"2024-10-21T10:57:27","modified_gmt":"2024-10-21T08:57:27","slug":"jak-zacit-s-ekologickym-merchandisingem","status":"publish","type":"post","link":"https:\/\/ellipse.cz\/en\/jak-zacit-s-ekologickym-merchandisingem\/","title":{"rendered":"Jak za\u010d\u00edt s ekologick\u00fdm merchandisingem"},"content":{"rendered":"\n

T\u00e9ma ekologie a spole\u010densk\u00e9 odpov\u011bdnosti firem je jako oce\u00e1n, \u0161irok\u00e9 a hlubok\u00e9. M\u016f\u017eeme se v n\u011bm jednodu\u0161e ztratit, m\u016f\u017ee n\u00e1s zahltit svou komplexnost\u00ed a vr\u00e1tit n\u00e1s na b\u0159eh vy\u010derpan\u00e9 a zmaten\u00e9.
Ale na\u0161\u00edm c\u00edlem nen\u00ed se do t\u011bchto vod zcela pono\u0159it a nechat se jimi pohltit. Jako firma mus\u00edme fungovat, plnit c\u00edle, posl\u00e1n\u00ed, vykazovat zisk.
Velk\u00e9 zm\u011bny p\u0159ich\u00e1zej\u00ed postupn\u011b. Rod\u00ed se v mysli a rostou na\u0161imi \u010diny. Pokud se i u V\u00e1s, ve Va\u0161\u00ed firm\u011b, zrodila my\u0161lenka na spole\u010denskou odpov\u011bdnost, a nejste si je\u0161t\u011b zcela jist\u00ed, jak a kde ji uchopit, tento \u010dl\u00e1nek m\u016f\u017ee b\u00fdt pro V\u00e1s. M\u016f\u017ee b\u00fdt jedn\u00edm z prvn\u00edch mal\u00fdch d\u00edlk\u016f.<\/p>\n\n\n\n

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Mal\u00fd d\u00edlek ve velk\u00e9 skl\u00e1da\u010dce jm\u00e9nem \u201eSpole\u010densk\u00e1 odpov\u011bdnost\u201c<\/h2>\n\n\n\n

Spole\u010densk\u00e1 odpov\u011bdnost firem je dobrovoln\u00e9 integrov\u00e1n\u00ed soci\u00e1ln\u00edch a ekologick\u00fdch hledisek do ka\u017edodenn\u00edch firemn\u00edch operac\u00ed a interakc\u00ed s firemn\u00edmi stakeholders. Naz\u00fdv\u00e1 se tak\u00e9 \u201etroj\u00ed odpov\u011bdnost\u201c, jeliko\u017e do strategie firmy zahrnujete nejen ekonomickou oblast, ale tak\u00e9 soci\u00e1ln\u00ed a environment\u00e1ln\u00ed. Jednodu\u0161e \u0159e\u010deno, na v\u0161ech \u00farovn\u00edch fungov\u00e1n\u00ed firmy se sna\u017e\u00edte o f\u00e9r a \u0161etrn\u00fd p\u0159\u00edstup k lidem, k planet\u011b, ke zdroj\u016fm.<\/p>\n\n\n\n


V tomto \u010dl\u00e1nku se budeme zab\u00fdvat hlavn\u011b od\u011bvn\u00edm merchandisingem.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Od\u011bvn\u00ed pr\u016fmysl je obrovsk\u00fd byznys, pro kter\u00fd pracuje 75 milion\u016f lid\u00ed, a kter\u00fd je druh\u00fdm nejv\u011bt\u0161\u00edm zne\u010di\u0161\u0165ovatelem t\u00e9to planety. M\u00e1 negativn\u00ed vliv v pr\u016fb\u011bhu cel\u00e9ho \u017eivotn\u00edho cyklu: od p\u011bstov\u00e1n\u00ed surovin, p\u0159es v\u00fdrobu a barven\u00ed l\u00e1tek, dopravu surovin a v\u00fdrobk\u016f, i odpady a jejich odstran\u011bn\u00ed.<\/p>\n\n\n\n


D\u00edky masivn\u00ed ekologick\u00e9 revoluci posledn\u00edch let se v\u011bt\u0161ina retailov\u00fdch od\u011bvn\u00edch firem sna\u017e\u00ed zabudovat spole\u010denskou odpov\u011bdnost do sv\u00e9ho podnik\u00e1n\u00ed a uv\u00e1d\u011bj\u00ed odno\u017ee sv\u00fdch zna\u010dek, kter\u00e9 ozna\u010duj\u00ed hesly jako \u201econscious\u201c, \u201egreen\u201c, \u010di \u201eeko\u201c. \u010casto m\u016f\u017ee j\u00edt o tzv \u201egreenwashing\u201c, co\u017e je forma dezinformace o ekologick\u00e9 prosp\u011b\u0161nosti, marketingov\u00e9 ml\u017een\u00ed za \u00fa\u010delem o\u0161\u00e1lit z\u00e1kazn\u00edka.
Na druh\u00e9 stran\u011b ale \u0159ada zna\u010dek toto hnut\u00ed p\u0159ijala jako v\u00fdzvu a poctiv\u011b se sna\u017e\u00ed d\u00e1le sv\u00fdm podnik\u00e1n\u00edm ne\u0161kodit a p\u0159isp\u011bt ke zlep\u0161en\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed. A co v\u00edc, vznikla a vznik\u00e1 cel\u00e1 \u0159ada zna\u010dek, kter\u00e9 ji\u017e maj\u00ed spole\u010denskou odpov\u011bdnost a ekologii zabudovanou jako DNA ve sv\u00e9m fungov\u00e1n\u00ed.<\/p>\n\n\n\n


A \u0159e\u010d je nejen o fashion retailov\u00fdch zna\u010dk\u00e1ch, ale i o dodavatel\u00edch od\u011bvn\u00edho merchandisingu, nebo chcete-li, reklamn\u00edho textilu.<\/p>\n\n\n\n

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Jak\u00e1 je aktu\u00e1ln\u00ed situace v \u010cR na poli \u0161etrn\u00e9ho od\u011bvn\u00edho merchandisingu?<\/h2>\n\n\n\n

Od\u011bvn\u00ed merchandising se v\u017edy ub\u00edr\u00e1 sm\u011brem, kter\u00fd ud\u00e1v\u00e1 m\u00f3da, a\u0165 u\u017e jde o barvy, st\u0159ihy, materi\u00e1ly, nebo udr\u017eitelnost. D\u00edky t\u011bmto tendenc\u00edm je ekologick\u00e1 m\u00f3da b\u011b\u017en\u011b dostupn\u00e1 v kataloz\u00edch skladov\u00e9ho textilu, a je tomu tak ji\u017e n\u011bkolik let.<\/p>\n\n\n\n


M\u00e1me radost hned z n\u011bkolika skute\u010dnost\u00ed.<\/p>\n\n\n\n

– Dodavatel\u00e9 jsou schopni prok\u00e1zat ekologick\u00fd p\u016fvod zbo\u017e\u00ed d\u00edky mezin\u00e1rodn\u00edm certifik\u00e1t\u016fm.<\/p>\n\n\n\n

– Modely jsou \u010dasto cenov\u011b srovnateln\u00e9 s podobn\u00fdmi polo\u017ekami konven\u010dn\u00edho p\u016fvodu.<\/p>\n\n\n\n

– Kvalita materi\u00e1l\u016f a zpracov\u00e1n\u00ed je sp\u00ed\u0161e nadpr\u016fm\u011brn\u00e1.<\/p>\n\n\n\n

– Dostupnost zbo\u017e\u00ed je v\u00fdborn\u00e1.<\/p>\n\n\n\n

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V\u00fdrobu v mimoevropsk\u00fdch zem\u00edch t\u011b\u017eko ohl\u00edd\u00e1me. Spol\u00e9h\u00e1me se na prokazatelnost p\u016fvodu mezin\u00e1rodn\u00edmi certifik\u00e1ty. V mnoha ohledech je transparentn\u011bj\u0161\u00ed a \u0161etrn\u011bj\u0161\u00ed v\u00fdroba v Evropsk\u00fdch zem\u00edch, \u010dasto p\u0159\u00edmo lok\u00e1ln\u011b v \u010cR a na Slovensku.<\/p>\n\n\n\n


S lok\u00e1ln\u00ed v\u00fdrobou m\u00e1me bohat\u00e9 zku\u0161enosti, a tak jen nast\u00edn\u00edme jej\u00ed v\u00fdhody z pohledu spole\u010densk\u00e9 odpov\u011bdnosti.<\/p>\n\n\n\n

– Lok\u00e1ln\u00ed tkalci a pleta\u0159i tak\u00e9 dok\u00e1\u017e\u00ed dolo\u017eit ekologick\u00fd p\u016fvod sv\u00fdch surovin formou certifik\u00e1t\u016f a jejich pracovn\u00ed podm\u00ednky jsou v souladu s \u010deskou legislativou.<\/p>\n\n\n\n

– Takt\u00e9\u017e \u0161ic\u00ed d\u00edlny, dodavatel\u00e9 aplikac\u00ed, v\u00fd\u0161ivek a tiska\u0159i.<\/p>\n\n\n\n

– Balen\u00ed lze zvolit ekologicky \u0161etrn\u00e9.<\/p>\n\n\n\n

– P\u0159epravou rozum\u00edme des\u00edtky, maxim\u00e1ln\u011b stovky kilometr\u016f \u2013 minim\u00e1ln\u00ed uhl\u00edkov\u00e1 stopa ve srovn\u00e1n\u00ed s leteckou p\u0159epravou.<\/p>\n\n\n\n

– Cel\u00fd proces v\u00fdroby lze kontrolovat a osobn\u011b m\u00edsta, kde na\u0161e v\u00fdrobky vznikaj\u00ed, nav\u0161t\u00edvit.<\/p>\n\n\n\n

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Certifik\u00e1ty pomohou<\/h2>\n\n\n\n

GLOBAL ORGANIC TEXTILE STANDARD (GOTS)<\/p>\n\n\n\n

GOTS je jednou z nejd\u016fv\u011bryhodn\u011bj\u0161\u00edch a nejkomplexn\u011bj\u0161\u00edch certifikac\u00ed v m\u00f3dn\u00edm pr\u016fmyslu. Zahrnuje zpracov\u00e1n\u00ed, v\u00fdrobu, balen\u00ed, ozna\u010dov\u00e1n\u00ed a distribuci v\u0161eho textilu vyroben\u00e9ho z nejm\u00e9n\u011b 70% certifikovan\u00fdch organick\u00fdch p\u0159\u00edrodn\u00edch vl\u00e1ken. Fin\u00e1ln\u00ed v\u00fdrobek nesm\u00ed obsahovat alergenn\u00ed, karcinogenn\u00ed \u010di toxick\u00e9 chemick\u00e9 zbytky. Uv\u00e1d\u00ed se i vy\u0161\u0161\u00ed stupe\u0148 certifikace (organick\u00fd\/bio), p\u0159i kter\u00e9m mus\u00ed textiln\u00ed v\u00fdrobek obsahovat nejm\u00e9n\u011b 95 % certifikovan\u00fdch organick\u00fdch p\u0159\u00edrodn\u00edch vl\u00e1ken.<\/p>\n\n\n\n

Textil mus\u00ed spl\u0148ovat ur\u010dit\u00fd soubor ekologick\u00fdch norem a p\u0159i v\u00fdrob\u011b se mus\u00ed dodr\u017eovat tak\u00e9 soci\u00e1ln\u00ed krit\u00e9ria v souladu s Mezin\u00e1rodn\u00ed organizac\u00ed pr\u00e1ce. Tato certifikace tedy podporuje z\u00e1kaz d\u011btsk\u00e9 pr\u00e1ce, adekv\u00e1tn\u00ed v\u00fd\u0161ku mzdy a d\u00e9lku pracovn\u00ed doby, ochranu p\u0159ed diskriminac\u00ed atd. Existuje n\u011bkolik r\u016fzn\u00fdch certifika\u010dn\u00edch org\u00e1n\u016f, kter\u00e9 mohou ud\u011blit tuto certifikaci, v\u0161echny v\u0161ak pou\u017e\u00edvaj\u00ed stejn\u00e9 normy.<\/p>\n\n\n\n

https:\/\/global-standard.org\/the-standard.html<\/a><\/p>\n\n\n\n

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OEKO-TEX<\/p>\n\n\n\n

OEKO-TEX je organizace, kter\u00e1 se zam\u011b\u0159uje na \u0161kodliv\u00e9 l\u00e1tky a zdravotn\u00ed nez\u00e1vadnost textili\u00ed. Aktu\u00e1ln\u011b nab\u00edz\u00ed n\u011bkolik certifik\u00e1t\u016f. Nejzn\u00e1m\u011bj\u0161\u00edm a nejpou\u017e\u00edvan\u011bj\u0161\u00edm je certifik\u00e1t Standard 100, kter\u00fd je zam\u011b\u0159en\u00fd na zdrav\u00ed \u0161kodliv\u00e9 chemik\u00e1lie (jako nap\u0159\u00edklad t\u011b\u017ek\u00e9 kovy, pesticidy, formaldehyd, barviva a jin\u00e9 l\u00e1tky). Ka\u017ed\u00e9 vl\u00e1kno, knofl\u00edk a jin\u00e9 dopl\u0148ky na textiln\u00edm v\u00fdrobku jsou prost\u0159ednictv\u00edm t\u00e9to certifikace testov\u00e1ny, \u010d\u00edm\u017e se v\u00fdrobek z ekologick\u00e9ho hlediska st\u00e1v\u00e1 ne\u0161kodn\u00fdm pro \u010dlov\u011bka.<\/p>\n\n\n\n

https:\/\/www.oeko-tex.com\/en\/<\/a><\/p>\n\n\n\n

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BLUESIGN<\/p>\n\n\n\n

Organizace Bluesign ud\u011bluje certifikaci v\u00fdrobc\u016fm textilu, kte\u0159\u00ed p\u0159i v\u00fdrob\u011b dbaj\u00ed na bezpe\u010d\u00ed lid\u00ed a \u017eivotn\u00edho prost\u0159ed\u00ed. Zam\u011b\u0159uje se na v\u0161e, co dok\u00e1\u017ee negativn\u011b ovliv\u0148ovat zdrav\u00ed pracovn\u00edk\u016f i spot\u0159ebitel\u016f, od odpadn\u00edch vod po toxicitu barviv. Bluesign tak podporuje v\u00fdrobce textilu, kte\u0159\u00ed analyzuj\u00ed sv\u016fj v\u00fdrobn\u00ed proces a investuj\u00ed do v\u00fdzkumu a v\u00fdvoje s c\u00edlem sn\u00ed\u017eit svou ekologickou stopu.<\/p>\n\n\n\n

https:\/\/www.bluesign.com\/en<\/a><\/p>\n\n\n\n

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Materi\u00e1l napov\u00ed<\/h2>\n\n\n\n

P\u0159\u00edrodn\u00ed materi\u00e1ly<\/strong><\/p>\n\n\n\n

Konven\u010dn\u00ed bavlna  x  Bio \/ Organick\u00e1 bavlna<\/p>\n\n\n\n

Bavlna je surovina n\u00e1ro\u010dn\u00e1 na p\u011bstov\u00e1n\u00ed, proto se v sou\u010dasnosti \u010dasto pou\u017e\u00edv\u00e1 jej\u00ed geneticky modifikovan\u00e1 verze, kter\u00e1 vy\u017eaduje intenzivn\u00ed hnojen\u00ed. Tak\u00e9 je n\u00e1chyln\u00e1 na \u0161k\u016fdce, tak\u017ee se pou\u017e\u00edvaj\u00ed toxick\u00e9 post\u0159iky. Lze \u0159\u00edci, \u017ee se jedn\u00e1 o nejv\u00edce chemizovan\u00e9 odv\u011btv\u00ed zem\u011bd\u011blstv\u00ed.<\/p>\n\n\n\n

Naproti tomu biobavlna se p\u011bstuje tradi\u010dn\u011b, bez GMO a \u0161kodliv\u00fdch chemik\u00e1li\u00ed, je a\u017e z 80% zavla\u017eov\u00e1na de\u0161\u0165ovou vodou, jej\u00ed p\u011bstov\u00e1n\u00ed p\u0159in\u00e1\u0161\u00ed tak\u00e9 lep\u0161\u00ed a zdrav\u011bj\u0161\u00ed \u017eivot farm\u00e1\u0159\u016fm a ni\u017e\u0161\u00ed uhl\u00edkovou stopu. St\u0159\u00eddav\u00e9 obhospoda\u0159ov\u00e1n\u00ed p\u016fdy p\u0159isp\u00edv\u00e1 ke zvy\u0161ov\u00e1n\u00ed jej\u00ed \u00farodnosti a biodiverzity. P\u0159i p\u011bstov\u00e1n\u00ed biobavlny, kter\u00e1 nen\u00ed geneticky modifikov\u00e1na, se pou\u017e\u00edvaj\u00ed p\u0159\u00edrodn\u00ed hnojiva, tak\u017ee se p\u0159edch\u00e1z\u00ed zne\u010di\u0161t\u011bn\u00ed spodn\u00ed vody a \u0159ek.<\/p>\n\n\n\n

Ide\u00e1ln\u00edmi ekologick\u00fdmi materi\u00e1ly jsou len a konop\u00ed. V surov\u00e9 podob\u011b mohou p\u016fsobit tvrd\u011b a nepoddajn\u011b, a proto je \u010dasto najdeme ve sm\u011bs\u00edch, ide\u00e1ln\u011b v kombinaci s biobavlnou. Oba materi\u00e1ly jsou velmi trvanliv\u00e9 a v p\u0159\u00edrod\u011b zcela rozlo\u017eiteln\u00e9.<\/p>\n\n\n\n

Polosyntetick\u00e9 materi\u00e1ly<\/strong><\/p>\n\n\n\n

Jde o materi\u00e1ly p\u0159\u00edrodn\u00edho p\u016fvodu, kter\u00e9 je ale pro z\u00edsk\u00e1n\u00ed vl\u00e1ken k v\u00fdrob\u011b oble\u010den\u00ed nejprve nutn\u00e9 upravit. Do t\u00e9to skupiny pat\u0159\u00ed visk\u00f3za, modal, rayon (neboli um\u011bl\u00e9 hedv\u00e1b\u00ed), bambusov\u00e1 visk\u00f3za a lyocell (zn\u00e1m\u00fd jako Tencel).<\/p>\n\n\n\n

Visk\u00f3za, modal a rayon se vyr\u00e1b\u011bj\u00ed ze d\u0159eva. Za \u00fa\u010delem v\u00fdroby textiln\u00edch vl\u00e1ken je ka\u017edoro\u010dn\u011b pok\u00e1ceno obrovsk\u00e9 mno\u017estv\u00ed strom\u016f a k p\u0159em\u011bn\u011b tvrd\u00e9ho d\u0159eva na jemnou visk\u00f3zu je pot\u0159eba chemik\u00e1li\u00ed, kter\u00e9 \u0161kod\u00ed jak vod\u011b, tak ovzdu\u0161\u00ed.<\/p>\n\n\n\n

V\u00fdjimkou je visk\u00f3ze podobn\u00fd lyocell prod\u00e1van\u00fd pod registrovanou zna\u010dkou Tencel. Oproti klasick\u00e9 visk\u00f3ze m\u00e1 vylep\u0161en\u00e9 vlastnosti a vy\u0161\u0161\u00ed trvanlivost. Zdrojem d\u0159eva pro jeho v\u00fdrobu je p\u0159edev\u0161\u00edm eukalyptus, kter\u00fd rychle roste, nen\u00ed t\u0159eba ho zavla\u017eovat, hnojit ani o\u0161et\u0159ovat proti \u0161k\u016fdc\u016fm.<\/p>\n\n\n\n

Bambusov\u00e9 vl\u00e1kno je obl\u00edben\u00e9 pro svou jemnost a udr\u017eitelnost. B\u011bhem sv\u00e9ho rychl\u00e9ho r\u016fstu bambus nepot\u0159ebuje tolik vody ani chemick\u00e9 pesticidy \u010di hnojiva. Pokud jde o udr\u017eitelnost samotn\u00e9ho v\u00fdrobn\u00edho procesu, je v\u0161ak v\u011bt\u0161ina bambusu zpracov\u00e1v\u00e1na stejn\u011b jako visk\u00f3za, tedy chemicky.<\/p>\n\n\n\n

Syntetick\u00e9 materi\u00e1ly<\/strong><\/p>\n\n\n\n

Polyester, nylon nebo n\u00e1hra\u017eka vlny akryl jsou materi\u00e1ly, kter\u00e9 se nevyskytuj\u00ed v p\u0159\u00edrod\u011b, ale vyr\u00e1b\u00ed se v tov\u00e1rn\u00e1ch z ropy. Jde tedy o plasty.<\/p>\n\n\n\n

Polyester x Recyklovan\u00fd polyester<\/p>\n\n\n\n

Recyklov\u00e1n\u00fd polyester je materi\u00e1l, kter\u00fd m\u00e1 stejn\u00e9 vlastnosti jako polyester \u010dist\u00fd. Velmi dob\u0159e se udr\u017euje, je pevn\u00fd a vysoce odoln\u00fd. V\u00fdroba \u010dist\u00e9ho polyesteru je v\u0161ak vysoce n\u00e1ro\u010dn\u00e1 pro na\u0161e \u017eivotn\u00ed prost\u0159ed\u00ed. Recyklovan\u00fd polyester je vyr\u00e1b\u011bn z toho, co ji\u017e na sv\u011bte je, a p\u0159i v\u00fdrob\u011b m\u00e1 ni\u017e\u0161\u00ed uhl\u00edkovou stopu o 75%, nap\u0159. tak\u00e9 o 50% ni\u017e\u0161\u00ed ne\u017e p\u0159i v\u00fdrob\u011b organick\u00e9 bavlny. P\u0159i v\u00fdrob\u011b se spot\u0159ebov\u00e1v\u00e1 o 90% m\u00e9n\u011b vody a o 70% m\u00e9n\u011b energie.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Velk\u00e9 zm\u011bny se rod\u00ed v mysli. Jak tedy za\u010d\u00edt uva\u017eovat?<\/h2>\n\n\n\n

Vzd\u011blejte se.<\/p>\n\n\n\n

Nemus\u00edte pr\u016fzkumu situace v\u011bnovat hodiny. Mrkn\u011bte na p\u00e1r vide\u00ed o udr\u017eiteln\u00e9 m\u00f3d\u011b, ekologick\u00e9 m\u00f3d\u011b, p\u0159e\u010dt\u011bte \u010dl\u00e1nek \u010di dva, abyste ch\u00e1pali z\u00e1kladn\u00ed principy udr\u017eiteln\u00e9 m\u00f3dy. Lidsk\u00e1 mysl funguje \u00fa\u017easn\u011b. Uvedete ji do t\u00e9matu a sama u\u017e za\u010dne sortovat data a navrhovat sc\u00e9n\u00e1\u0159e. <\/p>\n\n\n\n

Ptejte se.<\/p>\n\n\n\n

Dodavatel\u00e9 udr\u017eiteln\u00e9 m\u00f3dy jsou na ot\u00e1zky p\u0159ipraveni. Maj\u00ed k dispozici certifik\u00e1ty, jsou schopni popsat dodavatelsk\u00fd \u0159et\u011bzec ka\u017ed\u00e9ho produktu. Nebojte se dopt\u00e1vat na f\u00e9rov\u00e9 podm\u00ednky pro farm\u00e1\u0159e a d\u011bln\u00edky, zp\u016fsoby zpracov\u00e1n\u00ed, barven\u00ed \u010di p\u0159epravy.<\/p>\n\n\n\n

Nejde jen o zaji\u0161t\u011bn\u00ed \u0161etrn\u00fdch v\u00fdrobk\u016f, jde hlavn\u011b o celkov\u00fd p\u0159\u00edstup k n\u00e1kupu a zach\u00e1zen\u00ed se zbo\u017e\u00edm.<\/p>\n\n\n\n

– Jednor\u00e1zov\u00e9 od\u011bvy slou\u017e\u00edc\u00ed pro rozd\u00e1v\u00e1n\u00ed na akc\u00edch \u2013 jsou opravdu pot\u0159eba? Takov\u00e9 v\u00fdrobky kon\u010d\u00ed nej\u010dast\u011bji v ko\u0161i, v tom lep\u0161\u00edm p\u0159\u00edpad\u011b. V tom hor\u0161\u00edm p\u0159\u00edpad\u011b jsou odhozeny jako necht\u011bn\u00e9 p\u0159\u00edmo na akci.<\/p>\n\n\n\n

– Nakupujte m\u00e9n\u011b, ale kvalitn\u00ed v\u00fdrobky. Dejte si pr\u00e1ci a zjist\u011bte si pot\u0159eby, velikosti a promyslete po\u010dty, kter\u00e9 pl\u00e1nujete nakoupit. Dob\u0159e sed\u00edc\u00ed kvalitn\u00ed v\u00fdrobek nekon\u010d\u00ed v ko\u0161i ani na dn\u011b sk\u0159\u00edn\u011b.<\/p>\n\n\n\n

– Nad\u010dasov\u00e9 v\u00fdrobky, kter\u00e9 nepodl\u00e9haj\u00ed m\u00f3dn\u00edmu dikt\u00e1tu, vydr\u017e\u00ed v \u0161atn\u00edku tak\u00e9 d\u00e9le.<\/p>\n\n\n\n

– Zva\u017ete lok\u00e1ln\u00ed dodavatele a lok\u00e1ln\u00ed v\u00fdrobu.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Slovn\u00ed\u010dek pojm\u016f – spole\u010densky odpov\u011bdn\u00e1 m\u00f3da<\/h2>\n\n\n\n

Charity shop neboli Dobro\u010dinn\u00e9 obchody – p\u0159ij\u00edmaj\u00ed a prod\u00e1vaj\u00ed darovan\u00e9 v\u011bci. V\u00fdt\u011b\u017eky z prodeje pak putuj\u00ed na nejr\u016fzn\u011bj\u0161\u00ed charitativn\u00ed projekty.<\/p>\n\n\n\n

Eco-friendly \u2013 oble\u010den\u00ed, kter\u00e9 bylo vyrobeno zp\u016fsobem, kter\u00fd nezne\u010di\u0161\u0165uje prost\u0159ed\u00ed.<\/p>\n\n\n\n

Fair trade – v\u00fdroba produkt\u016f v zem\u00edch t\u0159et\u00edho sv\u011bta za f\u00e9rovou mzdu.<\/p>\n\n\n\n

Greenwashing – zna\u010dky uv\u00e1d\u011bj\u00ed nepravdiv\u00e1 nebo zav\u00e1d\u011bj\u00edc\u00ed tvrzen\u00ed o sv\u00e9 ekologick\u00e9 politice. To zahrnuje popisov\u00e1n\u00ed v\u00fdrobk\u016f jako udr\u017eiteln\u00fdch jen proto, \u017ee obsahuj\u00ed mal\u00e9 mno\u017estv\u00ed recyklovan\u00e9ho materi\u00e1lu.<\/p>\n\n\n\n

Recycled – oble\u010den\u00ed vyroben\u00e9 z ji\u017e pou\u017eit\u00e9ho materi\u00e1lu, jako je textil, pap\u00edr, kov, plast.<\/p>\n\n\n\n

Slow fashion \u2013 pomal\u00e1 m\u00f3da, kter\u00e1 je vyrobena z\u00a0kvalitn\u00edch materi\u00e1l\u016f, nepodl\u00e9h\u00e1 m\u00f3dn\u00edm trend\u016fm. Jde o \u00a0protiklad fast fashion, rychloobr\u00e1tkov\u00e9 nekvalitn\u00ed m\u00f3d\u011b.<\/p>\n\n\n\n

Social responsibility – Spole\u010densk\u00e1 odpov\u011bdnost – dobrovoln\u00e9 integrov\u00e1n\u00ed soci\u00e1ln\u00edch a ekologick\u00fdch hledisek do ka\u017edodenn\u00edch firemn\u00edch operac\u00ed a interakc\u00ed s firemn\u00edmi stakeholders. Naz\u00fdv\u00e1 se tak\u00e9 \u201etroj\u00ed odpov\u011bdnost\u201c, jeliko\u017e do strategie firmy zahrnujete nejen ekonomickou oblast, ale tak\u00e9 soci\u00e1ln\u00ed a environment\u00e1ln\u00ed. Jednodu\u0161e \u0159e\u010deno, na v\u0161ech \u00farovn\u00edch fungov\u00e1n\u00ed firmy se sna\u017e\u00edte o f\u00e9r a \u0161etrn\u00fd p\u0159\u00edstup k lidem, k planet\u011b, ke zdroj\u016fm.<\/p>\n\n\n\n

Sustainable \u2013 udr\u017eiteln\u00e1 m\u00f3da, kter\u00e1 vznik\u00e1 v souladu s principy ekonomick\u00e9, soci\u00e1ln\u00ed a ekologick\u00e9 udr\u017eitelnosti.<\/p>\n\n\n\n

Sweatshop – pololeg\u00e1ln\u00ed d\u00edlny, kde za ned\u016fstojn\u00fdch podm\u00ednek pracuj\u00ed lid\u00e9 poch\u00e1zej\u00edc\u00ed \u010dasto z \u0159ad soci\u00e1ln\u011b znev\u00fdhodn\u011bn\u00fdch skupin obyvatelstva. Tyto d\u00edlny se nach\u00e1z\u00ed nejen v Asii, ale i v Americe a Evrop\u011b, zdokumentov\u00e1ny jsou i v\u00fdskyty v \u010cR.<\/p>\n\n\n\n

Upcycled \u2013 oble\u010den\u00ed d\u00e1te nov\u00fd \u017eivot t\u00edm, \u017ee jej p\u0159e\u0161ijete \u010di jinak uprav\u00edte.<\/p>\n\n\n\n

Vegan – produkty, p\u0159i jejich\u017e v\u00fdrob\u011b nebyl pou\u017eit \u017e\u00e1dn\u00fd materi\u00e1l \u017eivo\u010di\u0161n\u00e9ho p\u016fvodu, a p\u0159i jejich\u017e v\u00fdrob\u011b nebylo nikomu ubl\u00ed\u017eeno.<\/p>\n\n\n\n

Zero \u2013 waste – Nulov\u00fd odpad – je ozna\u010den\u00ed pro \u017eivotn\u00ed styl, kter\u00fd podporuje op\u011btovn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed v\u0161ech zdroj\u016f bez tvorby odpad\u016f, jejich skl\u00e1dkov\u00e1n\u00ed, nebo spalov\u00e1n\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00e9ma ekologie a spole\u010densk\u00e9 odpov\u011bdnosti firem je jako oce\u00e1n, \u0161irok\u00e9 a hlubok\u00e9. M\u016f\u017eeme se v n\u011bm jednodu\u0161e ztratit, m\u016f\u017ee n\u00e1s zahltit svou komplexnost\u00ed a vr\u00e1tit n\u00e1s na b\u0159eh vy\u010derpan\u00e9 a zmaten\u00e9.Ale na\u0161\u00edm c\u00edlem nen\u00ed se do t\u011bchto vod zcela pono\u0159it a nechat se jimi pohltit. Jako firma mus\u00edme fungovat, plnit c\u00edle, posl\u00e1n\u00ed, vykazovat zisk.Velk\u00e9 zm\u011bny… Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":9702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"post_category":[360],"class_list":["post-9643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs","post_category-tema"],"acf":[],"yoast_head":"\nJak za\u010d\u00edt s ekologick\u00fdm merchandisingem — Ellipse<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak za\u010d\u00edt s ekologick\u00fdm merchandisingem — Ellipse\" \/>\n<meta property=\"og:description\" content=\"T\u00e9ma ekologie a spole\u010densk\u00e9 odpov\u011bdnosti firem je jako oce\u00e1n, \u0161irok\u00e9 a hlubok\u00e9. 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